YaLLa Esports is thrilled to announce the promotion of Teemu Koski to Chief Growth Officer (CGO). Koski, formerly YaLLa’s Vice President of Media Business, played an instrumental role in delivering the highly successful first season of the YaLLa Compass Circuit, the organization’s flagship esports initiative.

Founded with the mission of nurturing esports talent and creating world-class competitive opportunities in the region, YaLLa Esports has quickly become synonymous with excellence in gaming. Through strategic partnerships and the trailblazing YaLLa Compass Circuit, the organization has consistently set the standard for events and player development across the MENA region. With Teemu Koski's promotion, YaLLa Esports aims to accelerate its global growth and enhance its offerings to fans, players, and partners alike.

Koski brings over a decade of experience as a business leader in esports, having founded and scaled Elisa Esports, Finland’s first international esports business under Elisa Corporation, part of one of the biggest telecoms in the Nordics. He was instrumental in co-creating major esports events, such as the Arctic Invitational and Elisa Masters, and securing a strategic partnership with ESL to integrate Elisa Masters into the ESL Global Circuit. His work in esports has led to collaborations with top-tier organizations like ESL, PGL, Starladder, and BLAST, as well as global brands including ASUS, Samsung, Red Bull, Monster, and Nokia.

In addition to his work with top-tier esports organizations, Koski has a proven track record of collaborating with governmental entities across Europe and MENA to develop gaming and esports strategies that help cities grow their GDP and achieve long-term growth goals. Koski’s expertise in securing multi-million-dollar deals, building long-term partnerships, and driving fan engagement has been key to his success across Europe and MENA.

Under his leadership, the first season of YaLLa Compass amassed 50 million views, 5 million watch hours, and 30 global broadcasts in 15 languages, setting a new standard in MENA esports. His promotion to CGO will empower him to scale the Compass Circuit into new markets, strengthen partnerships, and continue aligning YaLLa’s strategies with market trends.

Klaus Kajetski, CEO of YaLLa Esports, commented: “Teemu has been a critical part of our success with YaLLa Compass, proving his ability to deliver an esports event that transcends borders and creates meaningful partnerships. This promotion is a natural next step as we look to double down on our growth plans, including our continued investment of USD 5 million into the Counter-Strike ecosystem in 2025, as well as our expansion into new territories.”

Teemu Koski also shared his excitement about the new role:

“Leading the first season of YaLLa Compass has been an incredibly rewarding experience, and I’m excited to continue this journey in my new role as CGO. The MENA region is brimming with potential, and YaLLa Esports has already laid the groundwork for tremendous growth. I’m eager to scale the Circuit even further, explore new opportunities for innovation, and help solidify YaLLa’s position as a regional leader in esports.”

For more information or to media inquiries, please contact:

yallaesportspr@wearetheromans.com.

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About YaLLa Esports

Established in 2016 by a collective of passionate gamers, YaLLa Esports is the leading esports media company and tournament organizer in the United Arab Emirates. Dedicated to building an innovative esports ecosystem, YaLLa fosters inclusivity and equal opportunities for athletes and teams at all levels of competition.

With its flagship initiative, the YaLLa Compass Circuit, the organization has earned global recognition, positioning itself as a driving force in the region’s rapidly growing esports scene. Committed to pushing the boundaries of competitive gaming, YaLLa continues to create thrilling opportunities for players, fans, and partners alike.

For more information, visit www.yallaesports.com

LinkedIn: YaLLa Esports LinkedIn

Instagram: YaLLa Esports Instagram

X (formerly Twitter): YaLLa Esports X

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About YaLLa Compass

Launched in 2023, the YaLLa Compass Circuit is an elite esports competition originating from the Middle East, created to showcase regional talent on the global stage. In its first season, the circuit achieved remarkable success, drawing 50 million views, 5 million watch hours, and 30 broadcasts in 15 languages. By bridging local and global esports communities, YaLLa Compass is reshaping the competitive gaming landscape, offering players and teams a unique platform to compete internationally.

For more information, visit www.yallacompass.com

Instagram: YaLLa Compass Instagram

X (formerly Twitter): YaLLa Compass X

TikTok: YaLLa Compass TikTok