YaLLa Esports, organizer of the YaLLa Compass tournament, is thrilled to announce a new partnership with KICK, bringing the YaLLa Compass 2025 seasons to a wider global audience. With this partnership, YaLLa Esports enhances its distribution channels, offering fans a fresh, interactive platform to enjoy premier Counter-Strike competition across 150+ regions, in over 20 languages.

KICK, established in 2022, has quickly gained popularity for its ad-free, seamless streaming experiences, making it an ideal partner for YaLLa Compass. This collaboration allows fans to access the intense playoff action and witness top teams from around the world compete for a place in the prestigious Grand Finals, set for Qatar in 2025.

Teemu Koski, Chief Growth Officer at YaLLa Esports, commented on the partnership: "Joining forces with KICK allows us to amplify the experience for our viewers and deliver MENA’s top esports tournament to a global stage. KICK’s growth as a streaming platform has been remarkable, and we're excited to leverage their reach to connect with Counter-Strike fans worldwide, bringing every thrilling moment of the YaLLa Compass 2025 seasons to life.”

Akhil Sarin, Chief Marketing Officer at KICK, said: “Partnering with YaLLa Esports is an exciting step that accelerates our growing momentum in delivering premier esports content and amplifies KICK's already dominating presence in the Middle East.”

He added: “Through this collaboration, we’re connecting global audiences to the excitement and prestige of the YaLLa Compass 2025 seasons and bringing the action to fans around the globe on KICK. This partnership also reinforces our commitment to driving the global growth of esports, reaching audiences across regions, and elevating the industry to the next level."

The latest YaLLa Compass Open Qualifier streaming on KICK from 13 January offers fans exclusive access to each high-stakes match, as the road to the Grand Finals intensifies.

For more information or media inquiries, please contact: yallaesportspr@wearetheromans.com