Dubai, United Arab Emirates - In a bold stride toward further innovation and building the regional esports ecosystem, YaLLa Esports is thrilled to announce its expansion into the dynamic realm of global esports media business. Already a prominent player in the MENA gaming and esports marketing landscape, YaLLa Esports is now set to craft internationally renowned intellectual property (IP) together with global partners, whilst honoring its roots of local Middle Eastern culture.

This marks a significant chapter in YaLLa Esports' journey, elevating the company's capabilities to include the creation of authentic and captivating events supercharged with creative thinking from years of building marketing expertise. Through strategic partnership and community understanding YaLLa Esports is positioned perfectly to accelerate the growth and interest of local LAN events, captivating casual gaming audiences and esports enthusiasts alike.

"There is a huge consumption of esports in the MENA region, where over 65% of the population identify as gamers. Our mission is to build events that connect the gaming communities together and to create long-lasting impact into the gaming culture, says Teemu Koski, Vice President of Media at YaLLa Esports."

This expansion opens doors to an exciting era of putting our local partners on the global map, while acting as a compass helping our international partners to navigate the lucrative but challenging MENA gaming market. The objective is to not only build a new gaming entertainment colosseum, but to construct a legacy that underscores YaLLa Esports' standing as a trailblazing force in the esports and gaming arena.

For media inquiries and further information, please contact:

Teemu Koski

media@yallaesports.com

+971 58 563 0217

About YaLLa Esports:

YaLLa Esports is a trailblazing entity in the MENA esports and gaming industry, recognized for its innovative approach and commitment to redefining the realm of gaming entertainment. Beyond its acclaimed marketing agency business, YaLLa Esports is venturing into the media business, collaborating with industry giants to craft internationally recognized event intellectual property (IP) that transcends borders and captivates audiences worldwide.